How To Turn Your Idea Into Money In The Bank WEBSEO Jawa Barat Marketing Ebooks WEBSEO Jawa Barat Who else wants to turn ideas into bank deposits?The other day I was at the mall.I often talk to the guys and gals at the kiosks that sellstuff.They're usually interesting to talk to. And they understandsales, so the conversation isn't wasted.I talked to this one guy.He was really into herbs. His booth sold herbal stuff Ibelieve. Anyway, we talked about sports, bodybuilding andso forth. He told me he had found an herb that was usedin ancient days to produce testosterone in elite athletes.There's a heck of a story behind it. I won't give it awayhere in case he decides to market it. Or maybe I will.Point is, he's working at this kiosk on a small salary pluscommission. And with only one modestly successful product,he could replace his income.First, he researches the story more completely, pulls outall the interesting facts he can, fascinating stories andwrites it up into a sales letter.Then, he creates a booklet or ebook and a CD or two aboutit. That makes for a nice $47 or $97 ebook on bodybuildingsites because the U.S. is cracking down on steroids, sohe has a captive market.His back end could be the actual herb if he found a supplierand could work his way around all the legal entanglements, ofwhich there are many. Otherwise, his backend is other products fromcommissionjunction.com and clickbank.com.Next he goes to bodybuilding web sites, forums and blogsand buys banner ads and text ads offering a free reportwith a catchy title."Free Bodybuilding Report Reveals Secrets Of The Greekgods. Zeus used herbs. No bull."I made that up. You get the idea. Something promising, shockingwith a big benefit.To get the banners made he pays $20 each at 20dollarbanners.comor wherever. There's no lack of banner designers on the web.And if you own Design Dashboard, you should be able to do adecent banner yourself.In the video edition of this ezine, in the past, I've demonstratedhow to do that.The report sells the ebook. The CD or CD's could be the upsell.He could even do a DVD on how to prepare it, grow it legallyor whatever.The elements are:1. The sales letter that tells an intriguing story2. The banner ads that send people to the story3. The product itself4. The things you sell to people who join the email list orbuy the product. This is called the "back end." In other words,everything you sell after the initial pitch, whether they buythe first thing or not.Once you get people on your email list, you just keep emailing.It's no more complicated than that.The great thing about commissionjunction.com is you can earn commissions for selling anything under the sun. And I wouldn'tbe surprised if you could a commission FOR selling the sun!Let's run some numbers.1. Assume he gets clicks on the banners for .50 a click2. One out of 100 clicks buys3. That makes the cost to get the customer $50.00. If he sellsthe report for $47, he's making money. How?4. When the customer buys the $47 product, you IMMEDIATELYoffersomething else for them to buy. This is called an upsell.5. If they don't buy that, you offer something cheaper. That iscalled a downsell.6. If they buy the upsell, guess what you do? You offer ANOTHERupsell!In this case, he could offer some CD's or a DVD showing/tellingmore about the product. How to grow it at home or whatever.He could probably find related products to sell as an affiliate.You want the upsells and downsells to be as closely related to themain offer as possible.