How To Turn Your Idea Into Money In The Bank

Who else wants to turn ideas into bank deposits?
The other day I was at the mall.
I often talk to the guys and gals at the kiosks that sell
They're usually interesting to talk to. And they understand
sales, so the conversation isn't wasted.
I talked to this one guy.
He was really into herbs. His booth sold herbal stuff I
believe. Anyway, we talked about sports, bodybuilding and
so forth. He told me he had found an herb that was used
in ancient days to produce testosterone in elite athletes.
There's a heck of a story behind it. I won't give it away
here in case he decides to market it. Or maybe I will.
Point is, he's working at this kiosk on a small salary plus
commission. And with only one modestly successful product,
he could replace his income.
First, he researches the story more completely, pulls out
all the interesting facts he can, fascinating stories and
writes it up into a sales letter.
Then, he creates a booklet or ebook and a CD or two about
it. That makes for a nice $47 or $97 ebook on bodybuilding
sites because the U.S. is cracking down on steroids, so
he has a captive market.
His back end could be the actual herb if he found a supplier
and could work his way around all the legal entanglements, of
which there are many.

Otherwise, his backend is other products from and
Next he goes to bodybuilding web sites, forums and blogs
and buys banner ads and text ads offering a free report
with a catchy title.
"Free Bodybuilding Report Reveals Secrets Of The Greek
gods. Zeus used herbs. No bull."
I made that up. You get the idea. Something promising, shocking
with a big benefit.
To get the banners made he pays $20 each at
or wherever. There's no lack of banner designers on the web.
And if you own Design Dashboard, you should be able to do a
decent banner yourself.
In the video edition of this ezine, in the past, I've demonstrated
how to do that.
The report sells the ebook. The CD or CD's could be the upsell.
He could even do a DVD on how to prepare it, grow it legally
or whatever.
The elements are:
1. The sales letter that tells an intriguing story
2. The banner ads that send people to the story
3. The product itself
4. The things you sell to people who join the email list or
buy the product. This is called the "back end." In other words,
everything you sell after the initial pitch, whether they buy
the first thing or not.
Once you get people on your email list, you just keep emailing.
It's no more complicated than that.
The great thing about is you can earn commissions for selling anything under the sun. And I wouldn't
be surprised if you could a commission FOR selling the sun!
Let's run some numbers.
1. Assume he gets clicks on the banners for .50 a click
2. One out of 100 clicks buys
3. That makes the cost to get the customer $50.00. If he sells
the report for $47, he's making money. How?
4. When the customer buys the $47 product, you IMMEDIATELY
something else for them to buy. This is called an upsell.
5. If they don't buy that, you offer something cheaper. That is
called a downsell.
6. If they buy the upsell, guess what you do? You offer ANOTHER
In this case, he could offer some CD's or a DVD showing/telling
more about the product. How to grow it at home or whatever.
He could probably find related products to sell as an affiliate.
You want the upsells and downsells to be as closely related to the
main offer as possible.
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